UK Film Marketing - needs pirates

I've had a busy few weeks and I have lots of things I want to blog about but I was relaxing in front of a film last night and a subject close I like to talk about came up. UK Film, in particular in this case the marketing.

I was watching 'the Boat that Rocked' and I realized something, despite its OK success, it's marketing was crap. The trailer just didn't sell the film in UK, I've since gone on line for this blog and found an American trailer that sold the film so much better.

This isn't the first time I've seen this, I quiet often have my head in film trailers and enjoy watching films when I can and especially British, but sometimes the trailer doesn't sell the film in the way it should. I'm first to admit there have been some dodgy UK films that had the potential to wow but didn't because people were put off by the trailer.  Recently I've seen UK cinema improve to its glory days but the marketing is just bad, its like the person who edited the trailer didn't actualy watch the film, or didn't care enough to create a trailer that sold the main idea properly.

Here are some of my favorite, trailers for good films, that didn't quiet sell the film.  Though I must admit it was the whole marketing that failed these. 

The Italian Job
Lesbian Vampire Killers
I Want Candy 

So here is what I advise to UK film industry, get better marketers this country can sell papers on a celebs latest drunk night out. They can make and break politicians with facebook updates but they we sell a film, why is that. The UK film industry needs to find a way of creating the revolution music saw in the boat that rocked, then maybe it can have it's summer of love. Pirate radio promoted music people loved, so maybe pirates are what are needed to promote cinema people love. I don't condone pirate videos but maybe its whats needed till the industry can supply what the public want.